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Coty, Playboy to Develop Men’s Fragrance Line

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By: TOM BRANNA

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Coty Inc. has entered into a license agreement with Playboy Enterprises, Inc. to develop a new, global men’s fragrance line under the Playboy brand name. Financial terms of the agreement were not disclosed at press time.   “Playboy’s rich history of glamour, indulgence and fun, combined with a cutting edge lifestyle creates the perfect formula for a new men’s fragrance line,” said Bernd Beetz, chief executive officer, Coty Inc. “One of the world’s most recognized and iconic brands, Playboy i...

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